Maker’s Mark x Shake Shack Distillery Trip - To celebrate our Bourbon Bacon LTO, Shake Shack hosted a 3-day influencer trip to the Maker’s Mark Distillery for 15 friends of the brand. On a limited budget, I led all elements of this trip from ideation, invites, itinerary and execution - which led to more than 5M impressions across social.

Not Co x Shake Shack Event - To celebrate the test of Non-Dairy custard in select locations nationwide, Shake Shack hosted a poolside influencer event in the Miami market.  I led the ideation and execution of this event as well as the influencer and press strategy for this campaign, which had over 5M impressions on social.

Super Mario Bros x Shake Shack Launch Event - To celebrate Shake Shack’s partnership with Mario and Universal, the team had a launch event with nearly 200 press, influencers, industry execs as well as Chance the Rapper as the host. I led the strategy and execution of this event which had a social reach of more than 31M and tapped into new verticals and audiences for Shake Shack.

Sports Illustrated x Shake Shack Party - Shake Shack worked with Sports Illustrated as a food vendor at their 2022 Swim Week After Party in South Beach. I built the relationship with Sports Illustrated and drove the press strategy following the event to garner additional coverage.

Soho House x Shake Shack Pool Parties - Shake Shack worked with Soho House and popped up at multiple locations across the United States to celebrate Pride 2023. I worked closely with the Soho House team to concept the event, manage logistics and lead influencer execution across multiple events.

Black Truffle Influencer Event - To celebrate the Black Truffle Menu, Shake Shack hosted two influencer events in the NY and LA market. Both events featured a cocktail hour and a sit down 3-course meal - complete with live music and floral arrangements. I led the ideation and execution for both events, and worked closely with an experiential agency on design - resulting in close to 10M impressions across social.