Universal’s Super Mario Bros The Movie x Shake Shack - To celebrate the newest Mario Bros Movie, Shake Shack worked with Universal to create a custom takeover of our Dumbo location and ran a national sweepstakes giving away movie tickets to those who ordered our ‘Shroom Burger on opening weekend. I managed all elements of this campaign, overseeing the creative and buildout of our Shack, leading the partnership and all comms with Universal, and managing sweepstakes materials.

Apotheke x Shake Shack - In partnership with Apotheke, Shake Shack created two custom candles, “Burger in The Park” and “Shake & Fries,” which were sold on Apotheke’s website. I helped manage product creation and oversaw influencer and press strategy, which resulted in the candles selling out in less than 48 hours.

Enrique Olvera x Shake Shack - Shake Shack partnered with internationally renowned Chef Enrique Olvera for a three- course dining experience inspired by Olvera’s Mexican roots and vast gastronomic experience. I managed all influencer and press strategy, which included two regional influencer events as well as a national press campaign.

Nina Compton x Shake Shack - Shake Shack partnered with Nina Compton & Tabasco Brand to offer a New Orleans-themed culinary jazz experience in NYC and New Orleans complete with a custom menu, live music, and elevated Shack buildout at two locations. I ran point on Shack buildouts and guest experience, along with the press and influencer strategy both regionally and nationally.

Una Pizza x Shake Shack - Shake Shack teamed up with Anthony Mangieri of Una Pizza Napoletana to offer a three-course menu and a new collab format at Madison Square Park, paying tribute to their fine dining roots. I created the event format and led the comms and influencer strategy behind it. The collaboration sold out in one day.

Benny Blanco x Shake Shack - To celebrate Benny Blanco’s new album “Bad Decisions,” Shake Shack partnered with him to create the two specialty items, Benny’s Nacho Burger and Benny’s Fries, for the LA market. I worked on the press and influencer campaign which included celebrity coverage from Justin Bieber, Diplo, Lil Dicky and more.